Premiership football club West Bromwich Albion have shaken hands on a new multi-million pound shirt sponsorship deal, thought to be worth £5 million to the club.

When the 2016/17 season kicks off, its players will be wearing shirts featuring the K8 brand, a Chinese-owned online casino operator. The mutually beneficial deal means that K8 will get global exposure through coverage of Premier League matches, whilst the football club will open up opportunities to expand its fan base in Asia.

K8 will also be working with the Baggies to develop the club’s online video content, organise coaching exchanges and implement a joint marketing plan to strengthen both company brands worldwide and help keep West Brom in the top league of English football for many years to come.

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