Sandwell Council’s Trading Standards team has asked us to share a safety alert on baby self-feeding pillows. These products could lead to a baby’s immediate, serious harm or death. Your business must immediately remove them from the market.

Baby self-feeding pillow products are designed to be attached to a bottle so that a baby may be positioned on its back to self-feed without a caregiver holding the bottle and controlling the feed.

But this is inconsistent with NHS guidance on safe bottle feeding.

When used as intended, even under the supervision of a caregiver, the product could lead to a baby’s immediate, serious harm or death from choking or aspiration pneumonia.

If you have a baby self-feeding pillow, stop using it and dispose of it safely.

If your business sells baby self-feeding pillows, you must immediately remove them from the market. They cannot comply with the safety requirements under the General Product Safety Regulations 2005.

Here’s how you can contact Sandwell Council’s Trading Standards team.