Latham’s Security Doorsets Ltd in Tividale invited one time world’s strongest man Eddie Hall to take on their steel doors. Was he able to break them?

Latham’s is a family owned business that is the leading supplier of steel security doors in the UK. To find out more about Latham’s, read our profile written in 2018.

Who is Eddie Hall?

Known as The Beast, Eddie Hall won the World’s Strongest Man competition in 2017. He can deadlift half a ton and leg press 1.1 tons. This is the equivalent of leg pressing a 1979 Volkswagen Beetle.

In December 2022 Latham’s invited Eddie Hall to put the company’s steel doors to a true test and asked him to attempt to break them. You can see what happened here:

This is great exposure for the Sandwell manufacturer because of Eddie Hall’s huge following. He has 2.2 million subscribers on his YouTube channel and after just three days the video amassed over half a million views.

‘Insanely strong’

One viewer commented: “Those doors are built insanely strong. Great video. You went at those doors like they owed you money”.

The greatest kudos to Latham’s came from Eddie Hall himself. In the video he says: “The only way to get into a property through a Latham’s steel door is to destroy the house. Not the door. Destroy the house”.

“I’m getting one of these doors for my property. That’s some testament that is”.

So after this result it’s clear to conclude Latham’s was the winner.

‘One of our best marketing efforts to date’

Nick Attfield is Marketing & IT Manager at Latham’s. He said the team was delighted with Eddie’s visit.

“It was great fun having Eddie down to film with us, he’s an absolute joy to work with, hugely collaborative and incredibly down to earth,” said Nick.

“The feedback we’ve had from the videos across all of our channels has been amazing. We’ve seen thousands of visits to the website and our social profiles, and a huge influx of calls and messages from colleagues and friends who have seen the video.

“This is certainly one of our best marketing efforts to date with over five million views across YouTube, Facebook, Instagram and TikTok currently, and a great showcase for our range of certified stock doors”.

If you felt inspired by Latham’s marketing success you could visit our growing your business page for more tips on developing your company. 

This piece was written and published by Ethan Bailey, Marketing and Communications Apprentice at Sandwell Council.