Aimed at: SME Business owners or the person responsible for your Marketing strategy. Suitable for SMEs considering diversification of the product itself or the market and/or SME without a marketing strategy.

AIM for the Black Country is a service being offered to Small & Medium sized Enterprises (SMEs) to enhance your growth and competitiveness. Through a partnership arrangement between the Black Country Chamber of Commerce, Black Country Growth Hub, Local Authorities, Black Country Consortium and the University of Wolverhampton you will be able to access a coordinated approach to a range of business support, advice and workshops. You can enter the programme through any of the aforementioned partners who will then manage the process from start to finish.

Workshop content:
Your marketing strategy
Apply a number of marketing tools to your business i.e. SWOT analysis
Analysis of your current market place
Market segmentation
Identification of market trends
Considering external factors
Growing markets
International markets
Competitor analysis
Risk assessment of new products vs new market strategy
Your attitude towards risk
Costs and resources involved in product/market diversification

This workshop is funded by European Regional Development Fund (ERDF) and there is no cost to eligible SMEs taking part in this programme. There is a small amount of paperwork required to assess eligibility and evidence actions and outcomes.

Venue: Holiday Inn Walsall M6 Jct 10, 20 Wolverhampton Road, Walsall WS2 0BS

Free to attend

To express your interest please give us a call to discuss 0121 569 2121

To find out more about the programme click here to read the latest story