Content Marketing
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12/10/2016
Get Set For Growth In Partnership with NatWest will be delivering this exciting workshop...
You’ve no doubt heard that Content is King; ‘everyone’s a publisher now’. The business benefits are clear: content marketing can raise your profile, boost your SEO, support conversions and deepen relationships with prospects and customers. In this high impact session, you will explore these benefits in more detail and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar.
You will also cover:
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Factors transforming buying behaviour today
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Auditing your existing website and content
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Developing audience personas to improve engagement
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The cornerstones of compelling content: copy, audio, video, imagery
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Planning and executing an editorial calendar
Book here..
Sandwell Business Solutions Centre
Cap Centre
Windmill Lane
Smethwick
West Midlands
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