Over recent years, the heritage sector has been hit by cut-backs in public sector funding, with reductions in visitor spend and increasing competition for visitors. At the same time, a multitude of new opportunities continue to emerge relating to technological innovation; namely new audiences, communication networks and new management approaches.

In the context of this developing landscape for the heritage sector, this workshop explores the increasing need for museums and heritage organisations to become ever more entrepreneurial in their approach. By doing this, it will enable them to increase resilience to the changing environment and better identify ways and means to build profile, audiences, income and opportunities to communicate the heritage at their heart.

With presentations from speakers who are involved with innovative approaches to the heritage and museums sector and through discussion, this workshop aims to identify some of the more entrepreneurial management practices of the heritage sector and explore challenges and opportunities for future entrepreneurial actions.

Key themes:

• Working towards resilience
• Partner working outside of the heritage sector
• The role of the creative industries
• Going global
• Building audiences and income

Confirmed speakers include:

• Dr Chris Ferguson (Auckland Castle)
• Traci Dix-Williams (Ironbridge Gorge Museum Trust)
• Colin Chester (Head of Buying, The National Gallery)
• Tony Trehy (Director, Bury Art Museum)
• Harvey Edgington (National Trust)
• Elliot Goodger (Birmingham Museums Trust Enterprise Committee)

Pre-booking is essential.

Cost: Early-bird rate of £45 (by 13 January 2017)  Full delegate rate of £55 (by 27 January 2017)

You can register to attend here