On Tuesday 13 SimkissGuy Recruitment in partnership with Aston Business School will be hosting presentation which will to discuss if there is anything marketers can learn from Politicians to enhance branding success and develop category leadership.

This will be held at The Colmore Building, 20 Colmore Circus Queensway, Birmingham, B4 6AT

The presentation builds upon a recent article 'Political Populists and the new branding trail blazers' by Dr Glanfield published in The Conversation and the future relevance aspect of the “HI Brands” model by Harris Interactive.

Speakers

Dr Keith Glanfield is a Lecturer and Senior FME Fellow, joining the Marketing Group at Aston Business School in 2010 having secured a prestigious Foundation for Management Education / ESRC Fellowship awarded to fund Keith’s transition into academia from a 20 year commercial career in industry.

Awarded a Phd in identity and strategic brand management in 2013, Keith’s research interests focus on how to transform and optimise an organisation’s brands to improve organisational performance, sustainability and stakeholder satisfaction. Researching with organisations such as John Lewis and Waitrose, Keith’s research also investigates the influence of co-operative and mutual business models on stakeholder cohesion, brand community development, front-line employee performance and the co-creation of services between customers and service employees.

Keith integrates his research, teaching and engagement with practice as a regular contributor to the Times and Sunday Times, delivering executive education programs, consulting with industry and presenting new research and emerging marketing thinking to members of the Institute of Cost and Management Accountants and the Chartered Institute of Marketing.

Susan Vilder is Head of research at Harris Interactive, she is a commercial, business leader with over 20 years’ experience in the market research industry. Driven to help clients use research to support strategic business decisions. Susan has extensive experience in both qualitative and quantitative business-to-business and consumer market research and managing national and international projects. Susan’s industry sector experience is broad and includes financial services, public sector, utilities, logistics, IT, telecoms, travel, industrial and consultancy services. Susan specialises in branding, marketing communications and customer relationship management programmes.

Venue: The Colmore Building, 20 Colmore Circus, Queensway, Birmingham, B4 6AT

Free to attend

If you would like to attend click here to register