On Thursday 8 June Enterprise Europe Network, in partnership with the Black Country Growth Hub, is organising a workshop designed to bring business leaders up to date with the very latest thinking in marketing.

Who is it for?

Aspirational leaders and managers of small and medium sized B2B companies based in the Black Country with five or more employees. This is a workshop for businesses who have already invested in marketing and have all the basics in place and now wish to ensure they are keeping pace with change in this fast-moving discipline.

Why attend?

This workshop is designed to bring business leaders and managers up to date with the very latest thinking in B2B marketing. If you are serious about improving your business growth through more effective use of marketing in its wider context, this workshop is a must for you.

What will be covered?

Market strategy: market positioning
Customer value propositions
The importance of brand
CRM & data: content marketing
Digital marketing: social media
Marketing communications strategy.

The workshop will consider marketing in its wider context and not just marketing communications, to ensure attendees get a true feel for how they can best use this most powerful of all business disciplines to drive business growth.

Attendees will also be advised of the Enterprise Europe Network services and funding currently available for innovation.

Venue: Wolverhampton Business Solutions Centre, University of Wolverhampton Science Park, Wolverhampton, WV10 9RT

Free to attend.

You can book your place here.