So what is marketing and why is it so important for your business?

Well one way of getting your head around the concept is to think of marketing as a management process responsible for identifying, anticipating and satisfying customer requirements profitably. In simple terms it is about getting the right product or service to the right customer in the right place at the right time. But in today’s complex and uncertain world, marketing isn’t just a process it is in fact an attitude of mind. It requires that when making “marketing decisions” you look at these from the viewpoint of the customer. Why? Because more than likely, your business is operating in a crowded and busy marketplace where the customer is in control and much to your dismay spoiled for choice!

This half day course introduces you to the principle marketing activities and techniques necessary for your business to achieve and retain a competitive advantage.

Part 1:

• Understanding customers - (how they make buying decisions and the important role of market research)
• Understanding the Product – (thinking in terms of features and benefits & lifecycles)
• Understanding the Environment – (a practical solution to help you keep ahead of the competition!)

Part 2:

• Segmenting, targeting & positioning - (maximising your chances of selling your wares)
• The importance of pricing and branding
• The communication mix (a few ways of getting your key messages across to the right people)

The Facilitator:

Barry D’Souza currently enjoys an international reputation as a results driven leadership and management specialist. His approach to working is relaxed, jargon free and focused entirely on the client and is backed up with the company’s guarantee to deliver exceptional value to its clients.

By combining leading edge business thinking, with 20 years of professional experience, and strategies drawn from the areas of NLP and Emotional Intelligence, he delivers compelling and experiential based solutions that never fail to exceed client expectations.

Barry holds an MBA, is a Master Practitioner of NLP, Executive Coaching and Hypnotherapy and is a Chartered Manager. His contributions to the fields of training, coaching and management have been recognised in the form of fellowships from the Chartered Manager’s Institute, The Institute of Leadership and Management, The Institute of Consulting and the RSA.

About the Providers:

Walking Among Giants provides bespoke training, consultancy and coaching packages to businesses throughout the West Midlands and the Iberian Peninsula.

Operating within the context of leadership and management, their areas of specialism are Business & Financial Strategy, Marketing, Operations Management & Personal Development.

Your data will be shared with Walking Among Giants for this event.

Venue: Wolverhampton Business Solutions Centre, Glaisher Drive, Wolverhampton, West Midlands

FREE to attend

You can register to attend here