Fitness centre management company DC Leisure has been appointed by Sandwell Council to drive forward its plans for an £11m leisure centre and swimming pool in West Bromwich.

The company has been chosen to design, build, run and maintain the town centre complex, expected to open in summer 2014.

It has been given preferred bidder status by the council’s cabinet at its last meeting.

“DC Leisure is a major player in the leisure industry with all the skills, knowledge and expertise to give Sandwell a state-of-the-art pool complex,” said Steve Eling, Sandwell Council’s deputy leader and cabinet member for strategic resources.

Over the past six years, DC Leisure has built 11 leisure facilities worth £110m across the country. It currently manages more than 100 leisure facilities on behalf of local councils.

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