Join Barclays and the Department of International Trade to learn about opportunities for international growth and market reach.

Online marketplaces provide a huge sales opportunity for retailers and brands. However, selling through online marketplaces needs careful planning. Your current sales volume, capacity for growth and sector should influence decisions on which online marketplaces might be suitable for you.
The opportunity to explore Tmall.com an open business-to-consumer (B2C) platform enabling businesses world-wide to reach China’s vast and growing consumer market. Tmall.com has established itself as the destination for quality, brand-name goods catering to increasingly sophisticated Chinese consumers and is the most visited B2C online retail website in China. Join the Department for International Trade (DIT), Barclays and the Royal Mail Group on-board the Export Hub (pictured) for a morning exploring how to do business in China and the support and tools that are available to you.

The range of topics including:
* the Chinese e-commerce market and an explanation of the different channels
* an overview of the Royal Mail Store on Tmall
*  a practical how-to guide on reaching Chinese e-shoppers through Royal Mail Tmall Store
*  challenges faced and how to avoid them when doing business in China
*  how DIT, Barclays and Royal Mail can help local companies do business in China

Business Growth networking lunch 12:45 – 13:45

Right now there are 1134 export opportunities. The demand is out there. You Should be too.

Are you looking for sustainable growth opportunities?

Could selling overseas strengthen your business?

Do you need support in getting started?

Drop-in for an informal network lunch reception where you can meet with a range of specialists to gain advice and guidance on topics covering finance, trade, language & culture, identifying overseas buyers and markets of opportunity in a relaxed and interactive environment.

Digital Workshop – 14:00 – 16:00

Looking for new direct selling opportunities? Join this digital clinic hosted by expert, John Chacksfield who will cover the internationalisation of websites, social media, building brand recognition, video endorsement and how to become more visible in overseas markets.

Join Barclays and the Department for International Trade at this interactive workshop to get savvy with your online presence. During the session you will learn:
* How to optimise your website for an international audience
* How to research your international audience
* How to use online tools to gain valuable market insights
* How to use social media with an international audience
* How to leverage mobile and content marketing to improve your international presence

Venue: iCentrum, Innovation Birmingham Campus, Holt Street, Birmingham, B7 4BP

FREE to attend

You can register to attend here